The well-known English tea brand appeared on the shelves of our country only in 2014 and rapidly began to conquer the Russian market. Richard's tea received a worthy appraisal from both experts and buyers who appreciated the noble taste and aroma of a classic English blend.

Brand history

Back in the 19th century, there was a famous tea company Richard, which created unique blends for royalty. Moreover, the recipes for the blends were kept under strict secrecy. Royal tea had the trademark - the golden lion, personifying the English aristocracy and luxury.

The producer of the Russian Richard is the May company, which produces such tea brands as Lisma, Maisky and Kertez. It was decided to name the brand in honor of the famous tea house and King Richard, thereby further emphasizing the nobility of the drink and its classic taste.

Range

The manufacturer has released a wide range of products to satisfy the taste needs of each client:

• English classic black.
• Black tea "New classic".
• Green - Royal green.

The classic line consists of:

• Royal Ceylon is a large-leafed high-mountainous tea with subtle sweet notes.
• Lord Gray - Golden Ceylon tea leaf with bergamot aroma and lemon zest.
• Queens Breakfest is an invigorating tart blend based on Kenyan, Ceylon and Indian long-range varieties.

The "New Classic" line pleases customers with four flavors:

• Elegant Gingert - Indian tea with the addition of ginger, vanilla and Orange flavor.
• Five O`Clock is a refreshing drink based on long tea and English mint.
• King's Tea No. 1 is a combination of Ceylon and Kenyan tea with the addition of Kafr Lime flavoring and real citrus zest.
• Royal Kenya is a strong Kenyan granular.

Release form

Richard produces drinks in several types:

• granulated,
• small-leaved in bags,
• sachets,
• in a tin can.

The price of the product mainly depends on the form of production, so the manufacturer has provided an opportunity to purchase this noble tea for a consumer with any income.

Richard's tea is developed under the control of the British company Curtis & Patridge London, but is produced in Russia. The manufacturer positions it as a drink worthy of royalty. Richard is produced according to a classic recipe from selected varieties of tea leaves with the addition of exquisite notes that you will not find in any other tea. It is perfect for lovers of tart, invigorating drinks with a rich taste.

Richard's tea collection for every taste

Tea producer Richard offers weighted and packaged products. It comes in elegantly designed cartons and cans.

The packaged variety is sold in sealed sachets made from special foil. Such packaging guarantees the freshness of the product and the maximum preservation of its organoleptic characteristics. There is a lot of tea in one bag, so it is recommended to brew it for no more than 3 minutes.

This elegant drink can be enjoyed throughout the day. It is appropriate at any time. Richard's tea will make the morning awakening bright and vigorous, the working day pleasant and warm, and the evening tea relaxing.

Richard tea collection in the Vostok store

In the Vostok online store you can order Richard tea from the main line of flavors in any quantity. We work with wholesale and retail buyers.

The brand's collection includes:

• Queen's Breakfast is a luxurious invigorating drink with a rich tart taste of Ceylon, Kenyan, Chinese and Indian tea varieties, which are successfully complemented by a light floral aroma;
• King's Tea No. 1 - a blend of tea products from Kenya and Tanzania with citrus and mint aromas;
• Lord Gray - an original Ceylon bouquet of flavors with pleasant hints of bergamot and citrus;
• Royal Ceylon - classic large leaf black tea according to the English recipe, etc.

You can buy any Richard tea at a price of 92 rubles, with delivery to your home or office. When ordering from 4000 rubles, courier services in Moscow and the region are available free of charge. Place an order through the website or by phone.

If you had to choose tea by name (imagine that you don't have any more information), Richard would surely be among the favorites - there is so much nobility in this word, the right to leadership.

It's nice that the producers managed to achieve the royal quality of the product, so Richard's tea, which appeared on the Russian market only in 2014 (which is not so much by tea standards), took one of the highest places on it.

History

At tea Richard is a domestic commodity producer, the company "May"... Among Russians, its brands "Maisky", "Lisma", have been popular for a long time.

This time she “swung at William of our Shakespeare” (remember the quote from the movie “Beware of the Car”?), Or rather, at the tea traditions of the country, native to the great writer.

The task was to create a classic blend, like in "good old England", to repeat the success of the best royal traditions.

A tea company called Richard existed in Great Britain in the 19th century... She supplied products to the king's court, had symbols in the form of a lion, which meant belonging to the world of aristocracy and luxury.

The secret of the blends was kept in the strictest confidence, so no one else was able to combine noble simplicity and royal sophistication in a product like that.

Already in February 2014, the Russian Richard at the Prodexpo exhibition received confirmation that he coped with a difficult task - the tea has been recognized as conforming to the best British traditions of high-premium class.

The name and design of the product also testify to the preferences that guided the manufacturer while working on the new product.

Initially, there were several ideas, various options were worked out in detail. The concept of English classic tea-drinking, and in the royal style, won.

However, they decided to modernize the classics by adding new components to traditional raw materials.

Royal tea Richard: assortment

In what "King Richard" definitely surpassed his British predecessor, it is in the range.

Green and black tea, to which can be added cinnamon, lemon, ginger, and also tea with lime, mint, bergamot ... Varieties - for every taste.

Let's talk about each of them:

In general, the gift theme for Richard is one of the main... For example, his New Year's collection is striking in variety and imagination.

On the eve of 2018, the year of the Dog, manufacturers presented to the market a whole collection of teas featuring the Royal Dogs, which are most loved by the English royal family.

Buyers in Russia were able to purchase a balloon packaging with dogs: pug, Yorkshire terrier, Pembroke corgi and spaniel.

Collection Royal NY Ball consists of three balls that can be hung on a Christmas tree. The technique of painting on porcelain is used in their design.

The content is also festive, to match the form: with orange and cinnamon, with thyme and rosemary. Tea raw materials are of very high quality, large-leaf.

Richard's specialists also produce such varieties of tea as "Christmas Clocks" (the packaging resembles a clock, pocket or mantel) and in the form of a heart (for example, Richard Royal black, a blend of which is represented by large-leaf Ceylon tea, bergamot, vanilla, zest and cornflower petals).

In each of his teas, the manufacturer manages to provide the main thing - a rich, rich taste of the drink and an exquisite, delicate aroma. Some varieties are quite tart, but this only adds to them a kind of piquancy.

Tea connoisseurs advise to brew the drink of exactly the strength that you prefer. If you count on the fact that you will dilute it with water, it means a deterioration in the "bouquet" - the drink may lose those pleasant notes that it originally possessed.

Release form

All types of packaging that are in demand on the tea market today are on sale. Richard enters the sales network:

The packaging for all these products was made by the Svoe Opinion agency.

The description of the design elements confirms the adherence to the classics: on a noble blue background there is a golden lion, a coat of arms, the seal of a royal titestor (a taster of a drink that determined the type and quality of tea, which was intended for a distinguished person).

Green tea has green packaging, which helps the buyer to navigate faster when choosing a product.

Photo

How much does Richard tea cost

The cost of Richard's tea largely depends on the form of release. A buyer with any budget will definitely find an acceptable option for himself, while the quality of tea will be worthy of even the most inexpensive offers.

Here is an approximate range of prices:

A pleasant moment for buyers: since Richard is a relatively young brand, for its active promotion on the market, retail chains often organize promotions, sell tea at a discount.

In this case, a 90-gram package can be purchased for 85-90 rubles.

Not so long ago, a product called "Richard" (tea) appeared on the shelves of our stores. At first, he attracted the attention of buyers only with his bright packaging. It was only later that it became clear that the product was of the highest quality inside.

A worthy novelty

In recent years, the excitement for coffee has begun to subside somewhat. People began to pay more attention to another drink. That is why the new product Richard (tea) has attracted so much attention. For the first time, the manufacturer presented it at the Prodexpo exhibition in February 2014. The drink immediately attracted increased interest. According to experts, his taste qualities correspond to tea prepared in the best. It was based on a classic blend. These were the drinks that were served at the royal court. Noble rich taste and pleasant characteristic aroma are what distinguishes it from others.

"Richard" is a tea that immediately found a huge number of its supporters and connoisseurs. The product was highly appreciated and went on sale in March of the same year. The unsurpassed taste of tea prepared according to the old English recipes, was appreciated. He became the personification of a successful combination of royal classics and new trends of our time.

Brand owner

“Richard” is a tea produced by the well-known Russian company “May”. On the market, it is considered one of the largest tea producers in our country. The firm already owns such as Maisky, Curtis and Lisma. Now she decided to take on a more difficult task. It is known that good is highly respected all over the world. It is referred to as high-premium class products. To meet this level, you must try to make a unique blend. It should resemble as much as possible those tea recipes that were kept secret and prepared only for royalty. Russian craftsmen have succeeded. To further emphasize its focus, the company gave the new brand the name of the famous English tea house. Each drop of this drink has a unique bouquet and exquisite luxury. He is able to convey all the best that can be in a real tea leaf.

Unbiased opinions

Some have already tasted Richard tea. Reviews of the lucky ones indicate that none of them regrets the perfect purchase.

The overwhelming majority of them emphasize among the advantages of this drink an excellent rich taste and a wonderful unique aroma. Nobody even argues with this statement. True, some people think that the taste is too tart. But this cannot be called a disadvantage. In addition, pleasant sweetish notes add some piquancy. All this together characterizes the Richard tea in the best way. Feedback from other buyers is not so laudatory. They believe that, in fact, it is a very common blend of Indian and Ceylon tea. But in this case, the raw material itself speaks of the quality of the drink. Perhaps this group of buyers is not a particular connoisseur. It is difficult for such people to give a true assessment. For them, all types of tea are for one taste. But the main thing is that the new brand caused a lot of discussions and did not leave anyone indifferent.

Assortment of goods

Manufacturers have developed a fairly wide product line, according to which Richard tea is produced in seven different types:

1. Five O'clock. This drink contains real English mint. It refreshes and invigorates.
2. Queen's Breakfast. A blend of tea leaves from Ceylon and India, with a floral aroma.
3. Elegant Ginger. It contains, along with ginger, juicy orange and delicate vanilla.
4. Prince of India with added cinnamon and cardamom.
5. Lord Gray. A wonderful option with citrus and bergamot.
6. King's Tea No. 1. It successfully combines mint with kaffir lime.
7. Royal Ceylon. Classic English large leaf

Each of these types is good in its own way. Unusual combinations additional components make the usual taste more spectacular and luxurious. Most often, the product goes on sale in 25 or 100 sachets, each of which contains 2 grams of raw materials.

The price of pleasure

Many people are interested in how much the black Richard tea costs? It all depends on where and in what batches the buyer plans to purchase the goods. If we mean a retail trade network, then the difference will consist mainly only in the method of packaging. And it does not matter at all which of the varieties of the famous drink is in it.

The cheapest option is a standard box containing 25 disposable sachets. It costs about 90 rubles. If there are 100 packages, the price will accordingly increase to 230-270 rubles. There remains a direct dependence on the quantity. Some people do not recognize these packaging options and prefer to buy regular loose leaf tea. Its price is also relatively low. A package weighing 90 grams costs only 108 rubles. Recently, a new product has been added to the line of flavors - Richard Royal Green. It has a standard packaging and approximately the same price. The May company always tries to do something pleasant for its consumers. So, to new year holidays she released Richard Christmas Clocks tea, which comes in a metal ball-shaped jar that resembles a watch. It contains 30 grams of tea, and such a souvenir costs about 160 rubles.

External design

For those who have never seen Richard tea, the photo will help create a complete impression of it. The first thing that catches the eye of the buyer is the external design of the package. After all, this is how the first acquaintance with any product begins. Manufacturers have paid great attention to this issue. They entrusted the work on the packaging to the Svoe Opinion agency. The performer has developed several rather interesting and creative directions. As a result, preference was given to the classics.

The idea was that every detail would indicate the royal origin of the product. It has everything: the coat of arms, the golden lion and even the seal of the king's titester. All of this, including the names, is placed against a stylish blue background, which some rulers used in the elements of their robes. The idea of ​​the specialists was a success. The packaging really turned out to be bright and very colorful. And this is already half the battle for a skilled marketer. Perhaps that is why all experts predict a great future and worldwide recognition for the new brand.